Content Marketing: How to Create Quality Content
The “Content Marketing” role can often be overlooked. You might’ve heard about the possibilities of content marketing- how it can be used to leverage your website traffic, boost your social media presence, and leave a lasting impression. But many companies and brands believe it’s difficult to create quality content without outsourcing.
Although outsourcing isn’t horrible, it comes with a few disadvantages: it can be costly, you might jeopardize the quality of your brand, and you could potentially lose additional time that you don’t have.
In this blog, I’ll show you how to create quality content in simple steps.
Great content marketing means choosing the right kind of content
Before we dive into this any deeper, I’d like to stop and ask: what kind of content are you looking to create?
With many different types of content, you can truly leverage your brand to the next level. However, choosing the right kind of content will enable you to represent your brand better.
Here are some of the different types of content you can utilize for your brand:
- Videos
- Blog posts
- Photography
- Graphical assets
- Newsletters
- Infographics
- Podcasts
With a variety of different content types to choose from, you need to choose the one with the right type of function and purpose. For example, if you’re looking to re-engage your subscribers and keep them up to date with your latest product releases and updates, you might want to consider creating reusable newsletters. Many companies utilize monthly newsletters to update subscribers about the company’s achievements and announcements that took place throughout the entire month.
On the other hand, if you’re looking to promote products that you’re selling online, you might want to spend time taking quality photos and videos to showcase the product on your website.
I’ll leave the decision up to you. Just remember, always choose content that aligns with the high-level goals of your brand and company.
Create quality content with the right tools
This sounds like a “duh” moment. But, really, it’s the truth.
To create quality content, you need quality tools. But don’t worry, they don’t have to be the most expensive tools or the most complex softwares. I listed a few content creation tools and softwares that you might want to consider adding to your list:
- Canva is a graphic design platform that enables you to create social media graphics, presentations, documents, and more.
- Pexels and Unsplash offer millions of stock photography and footage that you can use for you content.
- Animaker enables you to create quality animated videos with affordable pricing. It’s easy to learn for the average internet user and comes with variety of video types such as: infographic videos, whiteboard videos, and explainer videos.
- iMovie is a free MacOS and IOS video editing software. It’s not Adobe Premiere, but it’s perfect if you’d like something simple and affordable.
- Infogram is great for creating interactive infographics.
- Giphy is an online GIF maker application that can really empower the comedian in you. Upload a photo, choose your effect, add some text, and you have yourself a meme.
- Envato Elements is a multimedia subscription service that provides you with tons of graphical assets and other important resources.
Make your content appealing
It goes without saying, but you should always think about the intent of your content. Is it engaging? Does it depict your brand? Is it easily readable? Is the message clear? Read on to see some of my tips on making your content appealing.
Tell a story
You should be creating for every piece of content you plan to publish. This is one of the most difficult part about content marketing because many people struggle telling the same story a hundred different ways. Once you’ve come up with different ways to tell your brand’s story, you’ve hit the lottery.
Use your brand's voice
If you haven’t already, you need to figure out what your brand’s voice sounds like.
Does it sound friendly and inviting, or serious and sophisticated?
When you’re amplifying different voices for your brand, your reader will have a difficult time relating to your brand. Unless your brand’s intent is to have multiple voices, it’s best to stick to one voice.
Make your content more accessible
Never stick to just one platform. So many companies are using several platforms for their business, you’ll want to expand your content accessibility to keep up and compete.
Keep in mind that this doesn’t mean you should have more platforms than you can handle. Oftentimes we can see startups ramp up their marketing on multiple social platforms just to find themselves wasting time duplicating content across several social media platforms. As a startup, you should be focusing on building the core messaging of your brand, the voice of the company, and your website.
However, it’s important to choose a couple other platforms like Instagram and Twitter to promote your content to a wider audience.
Emphasize your message visually
This is where you need to utilize content creation tools. It’s important to show your potential customer personality through visuals. As someone who scrolls through social media daily, the brands that stand out to me are the ones with the most eye-catching visuals. This can be in the form of videos, photos, infographics, and more.
"Content builds relationships. Relationships are built on trust. Trust drives revenue."
- Andrew Davis, Best-Selling Author and Keynote Speaker
Quality content will make your brand stand out
Now that you know a little bit more about creating quality content, it’s time for you to start making your brand stand out! Research, brainstorm, and create quality content that will catch the eye of a potential consumer.
If you’re interested in learning more about content marketing, be sure to subscribe to my blog for special tips and ideas.
Quionie Gaban is a content marketing lead in multiple industries. Her passion for digital marketing and content producing leads to her professional careers and collaborations with top companies like Polaroid, Blvck Paris, Fannipac, and Solo New York. Her strength lies in lifestyle brands and Web3, but her passion to helping companies and brands succeed in their respective industries is not limited.